annabellelukin
  • Home
  • About
    • My publications
    • Research supervision
  • Halliday's Functional Grammar
    • Getting started with functional grammar
    • Halliday's textual function
    • Halliday's interpersonal function
    • Halliday's experiential function
    • Halliday's logical metafunction
  • Corpus Resources
    • How to page
  • Curso en La U de La Pampa
    • Módulos 1-2
    • Módulos 3-4
    • Módulos 5-6
    • Lang como semiotica-social
    • Key texts for analysis
    • Handouts and slides
    • Follow up
  • Have you read ...?
    • Malinowski
    • J.R. Firth

Jugaard - the next big thing in management discourse

2/1/2013

1 Comment

 
Do you know the word jugaad? If you do, chances are you are Indian or have traveled there. Or maybe you are a CEO (more on this below).

Jugaad is a Hindi word which roughly translates as "frugal innovation". The concept of jugaad comes from a type of vehicle by the same name, powered by diesel engines originally designed to run agricultural irrigation pumps. Wikipedia reports that these vehicles cost less than $US2,000 and can carry more than 20 people at a time, although they are used to transport a wide range of cargo, from steel rods to school kids. These vehicles go unregistered and untaxed.
There are various inventions considered to fall within the category of "frugal innovation". One is the "Jaipur leg", a low cost prosthetic for below-the-knee amputees (http://en.wikipedia.org/wiki/Jaipur_leg). It costs about $US150 to make, and is partly constructed from irrigation piping to keep the cost down. Another Indian company has produced a very small low-cost refrigerator.

In this era, where the MBA has become a producer of people who are necessarily content-free in their ways of talking and thinking, the concept of jugaad has become commodified and is now for sale. A book called Jugaad Innovation is being touted as the latest 'must read’ for CEOs. According to its sales pitch, the book (http://jugaadinnovation.com/) will "challenge the very way a traditional organisation thinks and acts".

"Leading companies", such as Facebook, GE, Google, PepsiCo, Philips, Renault-Nissan, and Siemens are now apparently using this philosophy to "innovate, be flexible, and do more with less". Jugaad will help them achieve "breakthrough growth in this complex and resource-scarce world". If people can believe in the notion of "fighting for peace" (how many "wars to end all wars" have there been already?) then the idea that frugality can be recruited to bolster the profits of major multinational corporations will be embraced without a whimper.

If you hadn't heard of jugaad before now, the next mention for you is probably not too far away. If you have read this far, then let's see how long before one of Australia's Vice-Chancellors adopts jugaad as a new guiding concept for running an institution of higher education. Or is it already in use? Please let me know (annabelle.lukin@mq.edu.au). I'm sure many of you have, without realising it already, adopted the jugaad philosophy of producing creative solutions in the face of the manufactured resource-scarcity in Australia's higher education industry.


This column was first published by the NTEU here

1 Comment
Noel Robert link
5/2/2020 01:49:17 pm

as the founder of an educationsl institution that provides access to international ducation this concept of jagood interest me profoundly

Reply



Leave a Reply.

    Author

    Annabelle Lukin is a linguist in the Centre for Language in Social Life, Macquarie University.

    RSS Feed

    Categories

    All
    Abc
    Commoners
    Entitlement
    Gilliard
    Hockey
    Language Of War

    Archives

    May 2014
    April 2014
    December 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    December 2012
    November 2012